Thanks for another great season!

slide_4The shop will be closing up for the season on October 14th! Thank you from the bottom of my heart for such a great transformative spring, summer and fall! Between our brand new larger space, tons of new customers and lots of personal change – I couldn’t have asked for a better 2018 season.

We will be back open for just the weekend on Black Friday & Small Business Saturday then closed til spring so stay tuned ❤

exciting news!



very excited to announce that a new little addition to the shop will be arriving this winter! 🙂 my husband and I are expecting a sweet little boy this February. Not only will I have a little companion in the shop this spring, it’s also safe to say the kids section will be getting a lot more action in 2019! xo

ALU’s Island Favorites: Best Dinner Spots

ALU's island favorites_

Whether you’re down on Long Beach Island for a day trip or spending the whole summer here, it’s good to know some great go-to spots. We always get customers in the store asking us for pointers so it only makes sense to round up our favorites all in one place! 

Here are our top spots for a great post-beach, post-shopping delicious local summer dinner in no particular order:


1. Black Whale Bar & Fish House

1835, 100 N Pennsylvania Ave, Beach Haven


2.  Parker’s Garage

116 Northwest Avenue – Beach Haven


3. Black Eyed Susan’s

7801 Long Beach Blvd, Harvey Cedars


4.  The Daymark

404 Broadway, Barnegat Light


5. Blue Water Cafe

11205 Long Beach Blvd, Beach Haven


6. The Arlington

1302 Long Beach Blvd., Ship Bottom


7. Barry’s Do Me a Flavor

309 Centre Street, Beach Haven


8. Daddy O Hotel

4401 Long Beach Blvd., Brant Beach


9. Buckalew’s

101 N. Bay Avenue, Beach Haven


10. The Old Causeway

1201 E. Bay Ave., Manahawkin

**right off of the island but worth it!**

Shop Girl Spotlight: kate!



if you’ve been in the shop lately, you’ve probably noticed a variety of different faces making sure that everyone finds a little something lovely to brighten up their day. wouldn’t you love to know more about who they are and what they love on the island? throughout july on the blog & on social media, we will be featuring more about our fantastic, hardworking, stylish and kind shop girls!

Name: Kate

Hometown: Middletown, NY 

​College: SUNY Delhi

What’s your major?: Business & Fashion Merchandising 

In four words, describe your personal sense of style: Simple, classic & modern prep 
How long have you been coming to LBI?: For as long as I can remember 
Current favorite items in the shop?: All of the off the shoulder tops, especially the Floral Grid Blouse! 
What’s your favorite thing about summer on the island?: Meeting new people from all over! 
Go-to local spots for a great meal?: Kelly’s by the light house at Barnegat Light and The Old Causeway
Describe your ideal day on the island: Going to the Local for coffee, then heading to the beach!
How would you describe A Lovely Universe to someone who hasn’t stopped in yet?: As a great atmosphere that has something for everyone! No matter your age or style, you’re sure to find something you love! 
ps: we are lucky enough to have kate for two seasons now! we also share her with our awesome neighbors coastal coffee co. 🙂

Shop Girl Spotlight: allison!

Name: Allison Murphy
Hometown: Ramsey, NJ
​College : SCAD (shop owner sarah’s alma mater!)
What’s your major?: Fashion Marketing
In four words, describe your personal sense of style: comfy, relaxed, layers, girl next door
How long have you been coming to LBI?: 20 years
Current favorite items in the shop?: candles, dresses
What’s your favorite thing about summer on the island?: it’s Home.
Go-to local spots for a great meal?: California Grill, Surf Taco, Chegg, Beach House, Bay Village Pizza
Describe your ideal day on the island: Waking up going surfing at sunrise, eating a breakfast picnic on the beach, biking to beach haven for some casual shopping, lunch out with friends, swimming until sunset, grill out with family, going out for ice cream, camp out on roof top deck under the stars with Jack Johnson radio.
How would you describe A Lovely Universe to someone who hasn’t stopped in yet?: it’s a beach boutique where girls in their 20s can feel stylish, confident and upcoming, and more mature women can feel on trend and on the brink of adulthood again. It’s positive, uplifting, youthful and bright. Whimsical and bohemian chic!

shop sounds: bruce


Our assortment of music playing in the shop is constantly changing depending on who is working but every now and then we’ll feature a favorite on here. It’s sort of an old school retail principle about how sound, sight, and scent is so important to a customer experience and it still rings true. It sets a scene whether you’re shopping, dining at a favorite restaurant or as the background for an intimate get together at your home.

Is it super cliche that our first one is Bruce Springsteen? I mean, we are in Jersey.

I was born and raised in Monmouth County and currently still live there.  Bruce was born, raised his own family and still lives at least part of the time there too. Locally there is an aura to his overall persona that is a mix between God-like, unofficial mayor/governor and just regular resident who deserves privacy. Seeing him perform is this hard to achieve magical life changing experience. He’s an icon to the entire country. But seeing him walk down the street with a baseball hat on getting ice cream with his kids, knowing where his house was or touring the halls of my high school with his son was normal to see too. Everyone and their dog has a Bruce story in New Jersey. But it’s because I think everyone wants to have something, even in the slightest, in common with this eternally cool, uniquely talented, larger than life but still somehow relatable human.

(ps: that high school tour wasn’t that normal tbh – it was like the president was in town and no one was allowed to leave their classrooms except to peek through the glass doors to get a glimpse)


As a huge music fan since forever and just a full blooded American citizen, the sounds of the E Street Band floated in the background to my entire life but I never felt particularly drawn to his music until I finally came around and smartened up. This may have something to do with my die-hard Bruce fan husband? Or just growing up and getting a clue.

My favorite album of his is the classic Darkness on the Edge of Town and judging by the amount of singing along, bopping and cheeriness that occurs in the shop when it’s being played in it’s entirety, I have a feeling it’s a lot of others’ favorite as well.