As the store progresses each year, it becomes more and more important to me to source merchandise from people with a story to tell. 90% of our selection of paper goods, art, beauty items, and gifts come from small businesses and artists from around the country. All of them are women. At first, it happened organically and almost accidentally but as I get older and understand how important it is to all support each other’s businesses and dreams, the more it’s a requirement for what we sell at A Lovely Universe.
For our first spotlight, I will be featuring Claudia Masco. A Monmouth University graduate who has a fantastic eye and clearly not a fear of heights! We’ve been selling her beautiful aerial photo prints of the New Jersey shore all summer long and we now have her just released Long Beach Island collection as well.
A bit more about her below:
“Chloe Masco, owner of Claudia Chloe, uses photography as a tool to accentuate and simplify the beauty that surrounds her in her travels.
Studying photography where she was born and raised, at the Jersey Shore, she is heavily influenced by the playfulness of the beach-goer lifestyle. To her, there is nothing more visually satisfying than the interaction of vacationers and their umbrellas along the shoreline.
Her goal is to bring the beauty & simplicity of the world as the sky sees it, into her customers’ homes.
All aerial photographs are taken from the side of a doors-off helicopter.
Chloe currently lives and works in Asbury Park, New Jersey, where she prints, packages, and ships all paper prints herself in her home studio.”